Helping you get strong, get skilled and live well.

I’m Daniel Strauss, a strength training enthusiast and jiu-jitsu black belt on a mission to help ambitious people improve their lives.

Worldwide experience, elite-level knowledge.

A true competitor

I’m a Brazilian Jiu-Jitsu black belt under 10x World Champion Roger Gracie. I’ve fought on the world’s biggest and best shows against some of the toughest opponents on the planet. If you’re serious about becoming an elite grappler, I will help you get there.

A dedicated teacher

I've been teaching for over 16 years & have taught seminars at over 250 gyms around the world. My practical and direct approach to helping students get results fast has been praised by some of the best athletes in the game. I believe building strength and skills can help people to lead amazing lives, and I work hard to design each one of my courses for exactly that purpose.

An elite athlete

I’m known and respected throughout the jiu-jitsu and fitness community for my innovative approaches to strength training. Building true strength has given me an incredible advantage on the world stage. My courses show you exactly how to start building the kind of strength that will help you in all aspects of life.

Guillotine masterclass

Develop the elite-level guillotine game I’ve used to compete worldwide, so you can dominate on the mat and secure submissions time after time. This is the course for becoming ‘that guillotine guy’ at your gym.

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Grip strength masterclass

Stop a weak grip from holding you back. Take your grip strength to the next level. 75+ mins of details and techniques, whether you have zero equipment or access to a full gym.

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Sandbag strength masterclass

Sandbags are one of the best tools for developing isometric crushing strength for BJJ. With over 2 hours of technique and tuition, everything you need to know about sandbag training for grapplers is here.

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Ultimate Ape Bundle

£144.97

3 courses. Over £9 off.

Save over £9 on a discounted course bundle for people who are serious about their goals. Make massive gains in your strength and submission skills with 3 courses designed to work perfectly together - Guillotine Essentials, Grip Strength Masterclass and Sandbag Strength Masterclass.

Guillotine Essentials - Was £79.99

£59.99

Build an elite-level guillotine. Sale now on.

Develop an elite-level guillotine choke and the tools to secure submissions time after time, whatever the competition. Learn the exact same guillotine game I’ve used to submit multiple world champions. All the details I wish I knew when I started out.

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Grip Strength Masterclass

£49.99

Build bulletproof grip strength for BJJ

Stop a weak grip from holding you back. Take your grip strength to the next level. 75+ mins of details and techniques, whether you have zero equipment or access to a full gym.

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Sandbag Strength masterclass

£49.99

Build insane full-body strength for jiu-jitsu

Build bear hugging, soul crushing strength for BJJ. Sandbags are the secret weapon in a grapplers training arsenal. Learn how to use them safely and effectively to gain full-body strength that your opponents won’t be able to handle.

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